Zojirushi NP-HBC18 10-Cup Rice Cooker and Warmer with Induction Heating System, Stainless Steel
- Measures 15-5/8 by 10-13/16 by 9-5/16-inch.
- Spatula, spatula holder, and rice-measuring cup included
- Multi-menu cooking functions; LCD control panel; keep warm; timer
- Superior induction heating evenly distributes heat for excellent results
- 10-Cup rice cooker and warmer with micro computer technology
Product DescriptionZojirushi’s newest Induction Heating System rice cooker and warmer incorporates induction heating and micro computer technology. The features are as follows: Superior induction heating (IH) technology; Healthy cooking op. . . More >>
Zojirushi NP-HBC18 10-Cup Rice Cooker and Warmer with Induction Heating System, Stainless Steel

Over priced for just a rice cooker. Other rice cookers have more functions for the same price.
Rating: 3 / 5
My review is for its look, not for quality or functionality. So one star only for at least changed color from white, pink, or flowery to grey, close to stainless steel color.
Unlike most reviewers, I have used fuzzy logic rice cooker for more than 18 years. I bought the National brand – now called Panasonic “The brand Japanese trust” for about $125 in 1991-2. I like almost everything about it, most importantly the consistent quality of rice coming out of it. But the ugly pink color and shape has always bothered us. I use it average 4-5 times a week for all these years. Amazingly, this unit still works perfectly. But I have been looking for a newer updated looking one for years.
It might sound ridiculous. But it is very important for me that it needs to look smart and stylish since it will sit on my kitchen counter everyday for years to come judging from my old fuzzy logic rice cooker that still makes perfect rice.
Zojirushi’s products are always solid. I have no doubt about it. For those who have used any rice cookers, you know they never stop working anyway. For those who have used fuzzy logic rice cooker, with preset functions, you know the rice always comes out right, no matter it is sticky rice or brown rice or mixed, (if you are not too far off in measurement). Porridge making is very easy and any other functions are not new either, except induction cooking and pressure cooking.
Amazon has most comprehensive reviews, best price and one of the best customer services. It made shopping so easy. One of the reviews said it was modern looking. That was it. I ordered it. I was so looking forward for its arrival.
The entire family was there to witness its unveil. Unfortunately, it looks so bulky and clumsy. Despite large, granite kitchen counter we have. It does not fit with the rest of appliances from Kitchen Aid to Cuisinart. I put it on the counter for a week. Trying to get used to its look. My husband calls it “eye sore”. My son calls it “monster”. I can’t understand why Zojirushi who has built solid reputation for its line of products, still has not made any changes in its design.
Zojirushi, though it bills itself as “An image of innovation and thriftiness”, is getting old and tired in terms of design. It needs people like a distance relative of Steve Jobs or some sort to help with its right side of brain (artistic side).
The newer design line of “Zutto” from Zojirushi seems to be an effort to improve the look, yet with much less functions, higher price is not justified. So it won’t hurt to get some help for its left side of brain as well.
In the meantime, I will continue use my 18 years old, ugly but still functioning perfectly National fuzzy logic rice cooker.
Rating: 1 / 5
I have come to love Gaba rice because of this unit. I never knew the various brown rice varieties could be so flavorful, and have such a delightful mouth feel. I only wish I knew what the cooking temp was at any given moment, a temp reading would be very useful.
Also for the Gaba setting, being able to select the sprout time would be an improvement, the two hours the unit is set for seems barely enough. I would love a unit that was dedicated to Gaba brown rice cooking.
Rating: 4 / 5
Had MVTrading Co email me AFTER the purchase asking for sales tax of over $22 AFTER I had already paid within Amazon. They sent me a nice email explaining how they would lose money as they have to provide a 15% commission to Amazon and with sales tax they wouldn’t make a profit.
Rating: 1 / 5
Although it seems overkill, if you want perfect rice, this gadget will do it for you.
No real negatives, perfect for a rice lover
Rating: 5 / 5